Wednesday, December 26, 2012

Why Would I Enroll an employee in the Entrepreneurial Mindset class at ICC?

Most companies know that to survive in the ever-changing global marketplace, they are going to have to be more entrepreneurial and innovative in constantly improving how they offer their goods and services. It's not enough to have the top managers and owners do the thinking about this; all employees need to be involved in the thinking and innovating.

For many people, the term "entrepreneur" implies business ownership or business "start-up". Certainly, that is true sometimes, but entrepreneurship can be interpreted as the practice of finding new ways to solve problems for others, many times with limited resources.

The overarching objective of Entrepreneurial Mindset, featuring the Ice House Entrepreneurship curriculum is to learn how successful entrepreneurs recognize problems as opportunities and figure out creative ways to solve them. Since successful businesses have learned to recognize the problems of their customers and solve them in better ways than their competition, it stands to reason that having employees on your staff with the "Entrepreneurial Mindset" would better equip them to help solve the problems of your customers both internal and external.

So, while we do talk about business start-ups in this class, what we really emphasize is how to become better problem solvers. Entrepreneurs can be at work both within other companies and organizations as well as owning their own businesses.
 

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